By Gladys Mae
Gladys is the Associate Director of Admissions & Student Services with over 10 years of experience at the International Career Institute.
Are you thinking of working in the field of e-business? Now might be the best time to get involved. E-business or e-commerce roles have been on the increase over recent years – and rightfully so. With such growth comes the potential for more great job opportunities. But, why is working in e-business a good idea right now? Here are a few compelling reasons why getting involved in e-business is a fantastic option; whether you’re looking to enter the job market, or looking for a change in career.
E-commerce is not only on the rise, but there are plenty of factors that point to the fact that it is going to continue growing on a global scale. Today, the e-commerce business is worth over US$1 trillion, and is only expected to grow 17% each year. The business is already well established in the US and in China, with US$1 billion of sales are generated through e-Commerce each day. From here, other markets and countries are going to follow, which in suit will lead to a huge global boom.
While your marketing efforts are going to vary significantly from, say, a traditional bricks and mortar business, you may find that you have the potential for even more growth and visibility in an online business. With a traditional business in a store, you are limited to just the local area – and local audience. If you run an online business, there are major areas to look at when putting together your marketing strategy. With the right SEO and online marketing tactics, you will find that your audience could be on a worldwide scale if you wish it to be. This means you will be able to reach a wider audience and therefore, have a better chance at greater sales.
When you’re starting a business online, you have a sense of freedom that can be very empowering. You’re not tied to a desk and can work anywhere – at any time – with quite a bit of ease. Because of the advances of technology, you could be sitting in your favourite cafe, connected to wifi and working on your business and start-up. As a result of this freedom, it can also be a very positive option for those who have other commitments such as family or study needs.
According to the Office for National Statistics, in 2015 approximately 70% of people purchasing an item used the internet to do so. This was either completed at home or on-the-go on a smartphone or tablet. This shows how many people are now preferring to shop online, meaning you can tap into a large market by offering your services and products online. Because more people are shopping online, you will already have the majority of the market looking at your business as opposed to a traditional store or office.
In a traditional business, it can sometimes be hard to track sales and marketing efforts. If a person walks into your store, it’s hard to determine how they found out about you and where they learned about your business. Did your website bring them there? Or was your social media post so thrilling last week that it brought them to your store? E-commerce has the ability to help you with your tracking efforts each and every day. If a person visits your website, you are able to track where they were referred from. These kinds of statistics and data can help you with your future marketing to maximise the efforts you’re putting into your advertising and online presence.
Have a think about how much it will cost to start up your business as a physical store in your local area. Think about the lease on the store, and any equipment and items required for your shop to get started. Now, take a look at building a website and registering a domain for your business. Even if you hire the services of an internet marketing company, and web developers to build your online presence and website, you’re likely to find that the costs to set up a business online are substantially less than the costs associated with a shop front.
Not only are your start-up costs going to be reduced, but with e-commerce you can save money by stocking goods that are immediately necessary – rather than having a large inventory.
No matter how you look at it, investing in the e-commerce game can be the difference between a successful business and one that struggles with traditional shop-front costs. Because more and more people are looking to buy goods and services online, you also have the ability to tap into a market that is expected to grow exponentially in the years to come. You have the ability to market your business to a wider audience, reaching people further than your immediate local area. The internet and running an e-business is likely to be a great option for those wishing to start a business with less costs.